Magento - Setup Newsletter

Creating a newsletter is part of the process of communicating with customers. Customers can subscribe to the newsletter using Magento. Customers can subscribe to the mailing list by creating a new customer account that contains a checkbox to subscribe. In order to create newsletters, you need to enable the newsletter option in Magento to ensure that customers have confirmed receipt of the newsletter.
Step 1 − To enable Newsletter, go to System → Configuration and click on Advanced Options under the Advanced section on the left navigation bar.
Step 2 − Expand the Disable Module Output panel , find the Mage_Newsletter option and enable it.
You can configure the mailing options as described in the following steps −
Step 1 - Login to your Magento admin panel.
Step 2 − Go to the system menu and click on the configuration option .
Step 3 − On the left navigation sidebar, go to the Clients section and click on Newsletter .
Step 4 − Next, expand the Subscription Options panel and select Yes in the Confirmation Required field . The Yes option indicates that customers want to subscribe to the mailing list. Click the Save Configuration button to save your changes.
Create a mailing template
Before sending a newsletter, you need to create a newsletter template. Follow these steps to create a newsletter template.
Step 1 - Login to your Magento admin panel.
Step 2 − Go to Newsletter → Newsletter Templates and click the Add New Template button .
Step 3 - Some settings related to the distribution template will be displayed. Fill in all the required fields and click the Save Template button as shown on the next screen.
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Template name is the name for your template.
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Template Subject - Specifies the subject of the email that will be received by the client.
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Sender Name and Sender Email - These fields specify the name and email address of the sender to be sent to customers.
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Template Content - Provides a text editor and allows you to enter the HTML code for the email body.
Template name is the name for your template.
Template Subject - Specifies the subject of the email that will be received by the client.
Sender Name and Sender Email - These fields specify the name and email address of the sender to be sent to customers.
Template Content - Provides a text editor and allows you to enter the HTML code for the email body.
Send newsletter
You can send a newsletter to your subscribers by queuing a template as shown in the following steps.
Step 1 − Go to the Newsletter menu and select the Newsletter Queue option which displays the newsletter templates.
Step 2: To send a newsletter to a subscriber, go to Newsletter → Newsletter Templates and select the Queued Newsletter option from the drop-down menu at the bottom right of the Newsletter Template page.
Step 3 − The popup page has some options shown in the next screen
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Queue start date - selects the date you are going to start the mailing list.
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Followers Since - Shows a list of both former and current followers.
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Subject - Specifies the subject of the email.
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Sender Name and Sender Email - These fields specify the name and email address of the sender to be sent to customers.
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Message - Provides a text editor and allows you to enter email messages.
Queue start date - selects the date you are going to start the mailing list.
Followers Since - Shows a list of both former and current followers.
Subject - Specifies the subject of the email.
Sender Name and Sender Email - These fields specify the name and email address of the sender to be sent to customers.
Message - Provides a text editor and allows you to enter email messages.
Fill in all the fields and click the Save Newsletter button in the top right corner to send the newsletter to your subscribers.