Magento - Google Analytics Setup

Magento - Google Analytics Setup

Google Analytics is Google's web analytics service for those who actively manage websites. It adds analytics to the Magento store, including ecommerce tracking and their site conversions. This allows administrators to control their site's traffic.

The following steps will help you set up Google Analytics on Magento store −

Step 1 - Login to your Magento admin panel.

Step 2 − Go to the System menu and select the Configuration option .

Set up Google Analytics

Step 3 − From the left side of the navigation bar, select the Goggle API option under the Sales section.

Set up Google Analytics

Step 4 − Expand the Google Analytics Dashboard which displays some settings like −

  • To activate the payment method, set the value to "Yes".

  • The Type option provides two types: Google Analytics and Universal Analytics

  • Account number accepts your account number

  • Set "Enable IP Anonymization" to "Yes".

To activate the payment method, set the value to "Yes".

The Type option provides two types: Google Analytics and Universal Analytics

Account number accepts your account number

Set "Enable IP Anonymization" to "Yes".

When finished with the settings, click the Save Configuration button to save your changes.